Samsung has unveiled its another folding smartphone, a “Z Flip” handset with a lofty price tag aimed at “trendsetters.”
The smartphone flips open, like a case, opening into a 6.7-inch screen, and fits in a pocket when folded.
The ultrathin glass used for the screen can be folded and unfolded more than 200,000 times and resists scratches, according to Samsung.
The Galaxy Z Flip is officially launched Friday 14th February, 2020, at a starting price of $1,380, head of Samsung product marketing Rebecca Hirst said at a San Francisco unveiling.
“It changes everything — space, size, and the very way we use it,” Hirst said while practicing it.
“The Z Flip is a statement smartphone; it is for trendsetters and trailblazers.”
The Z Flip displays notifications such as time and phone calls, and can still be used to take photos when it’s closed.
The new device comes amid growing interest in folding handsets, and a similar “flip” Razr device recently introduced by Motorola.
Samsung launched its first foldable handset, the Galaxy Fold, in September after faulty screens forced an embarrassing delay of the release of the $2,000 device.
Folding smartphones have been introduced by Chinese makers Huawei and Royole.
Analyst Patrick Moorhead of Moor Insights & Strategy said Samsung was moving ahead of iPhone maker Apple, which he does not expect to develop foldable screens in a handset for at least three years.
“I think that Apple is a bit risk-averse when it comes to designs these days,” Moorhead said.
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Samsung also announced new collaborations with streaming television titan Netflix and Xbox video game console maker Microsoft.
“We believe this is a significant partnership that will provide millions of Samsung users around the globe the best entertainment experience,” said Netflix chief marketing officer Jackie Lee-Joe.
“Great stories come from anywhere and should be loved everywhere.”
Netflix will be providing Samsung S 20 phones to creators of some of its original shows to make content for the global streaming platform.
An Xbox car racing game, “Forza Street,” has been tailored for play on S 20 phones, according to Samsung.
“This is just the beginning of or gaming partnership with Xbox,” said head of US mobile channel marketing David Park.
Samsung also touted working closely with Google to integrate the internet giant’s technology into its new smartphones, such as tailoring YouTube content for display on the Z Flip.
“I think the partnership play was very strong today,” said Creative Strategies analyst Carolina Milanesi.
“Having Google here is a big deal. It seems they are getting closer together; there was a time when Samsung wanted to build its own ecosystem.“